4 Technology Trends Improving Customer Experience in 2016 Customer experience is the one area where a business can truly differentiate itself from competitors. We’re already seeing some exciting innovations in 2016 as businesses continue to realize the value exceptional customer experiences (CX) yield for their bottom line. With technology driving innovation, consumers can expect to…
**DIGITAL MARKETING COMPLIANCE IN A CONNECTED WORLD** CRTC battles forces of dorkness, takes action against notorious botnet In the second such announcement in less than a week, the Canadian Radio-television and Telecommunications Commission (CRTC) has publicly announced an advanced investigative action — this time against an unnamed organization suspected of involvement in the distribution…
The CASL regime(s) – anti-spam and anti-malware CASL is a new regime, with significant administrative monetary penalties (maximum CA$10 million), and is broader in scope than the anti-spam laws of the US and other countries. If you do business in Canada, you are likely aware that Canada’s Anti-Spam Law (CASL) targets unsolicited commercial electronic messages (CEMs). The…
Red Bull settles false advertising lawsuit for $13M It turns out a can of sugar-laden energy drink may not spontaneously make you sprout wings after all. According to court documents filed in New York Federal Court, Europe-based energy drink company Red Bull has agreed to pay out up to $13 million US in compensation to settle…
Deenah Patel Marketing & Communications Leader Global Business Services IBM Canada Ltd. Biography Deenah Patel is the Marketing and Communications Leader for Global Business Services responsible for managing strategies to promote and enable growth for IBM’s consulting and application management services division. Interlocking closely with the Canadian, Americas and world-wide organization, she…
The Importance of Creating Human Connections with Your Brand in Social Media One of the best things about social media is that people are becoming more real, revealing more about themselves. People are showing more courage in putting themselves out there – sure, some guy you went to school with might judge you for sharing…
The Future Of Ethics In Branding Last year, I received an email I will never forget: One of the world’s tobacco giants wanted me to consult for them. It’s not that I’m a stranger to requests from the tobacco industry. In fact, ever since I published Buyology in 2008, my email address appears to be…
Why Google is wooing Canada’s ad agencies Google Canada’s Adam Green is exaggerating. Standing in front of a full room at Toronto advertising agency John St., he boasts about an award-winning promotion for a shoe store in Guatemala, to make the point that great digital campaigns don’t need to cost a lot of money. The…
Regulators in Canada are poised to open a formal investigation into whether Google is abusing its dominance /The Associated Press, Dec. 17, 2013/ – Canada’s Competition Bureau indicated in a filing made in an Ottawa federal court last week that it suspects that Google Inc. has been breaking the country’s antitrust laws. Regulators are seeking a…
/Margaret McCaffery, President of Canterbury Communications/ – As I write this, annual conference season is in full swing. Lawyers, hastily arranging their speaking notes, are wondering how they got involved in the first place. Marketing departments are finding out at the last minute that the conference hosts need the firm’s logo, the lawyer needs a…
How to successfully market a 290-yr-old brand in 2013: An interview with Rémy Martin CEO Patrick Piana Nov. 27, 2013 /Dan Ovsey, Financial Post/ -Patrick Piana became CEO of iconic cognac brand Rémy Martin at Rémy Cointreau Société, when the company was at its lowest point since the bursting of the tech bubble seven years earlier. The…