How to successfully market a 290-yr-old brand in 2013: An interview with Rémy Martin CEO Patrick Piana
Nov. 27, 2013 /Dan Ovsey, Financial Post/ -Patrick Piana became CEO of iconic cognac brand Rémy Martin at Rémy Cointreau Société, when the company was at its lowest point since the bursting of the tech bubble seven years earlier. The global economy was in a tailspin, consumer confidence was at an all-time low and the purchase of high-end spirits was a luxury many chose to do without. Since then, the Rémy Martin brand has diversified geographically, capturing significant market share in Asia, the U.S. and Canada, and has more than doubled its revenue. [Read More…]Industry News
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