**DIGITAL MARKETING COMPLIANCE IN A CONNECTED WORLD**
CRTC battles forces of dorkness, takes action against notorious botnet
In the second such announcement in less than a week, the Canadian Radio-television and Telecommunications Commission (CRTC) has publicly announced an advanced investigative action — this time against an unnamed organization suspected of involvement in the distribution the notorious and widely distributed Win32/Dorkbot malware. [Read more…]Seven Principles to Follow When Contemplating Comparative Advertising in Canada
While comparative advertising is common Canada, that does not mean that Canadian laws allow a “free for all” approach. The Canadian case law on comparative advertising is often complex, contradictory and should be examined carefully when reviewing a proposed comparative advertising concept before the advertisement is produced. There are, however, some basic principles that apply to most comparative advertising scenarios. Those principles are outlined below. [Read more…]Welcome to hell: Apple vs. Google vs. Facebook and the slow death of the web
You might think the conversation about ad blocking is about the user experience of news, but what we’re really talking about is money and power in Silicon Valley. And titanic battles between large companies with lots of money and power tend to have a lot of collateral damage. [Read more…]Welcome to the Block Party
A few months ago, the Reuters Institute for the Study of Journalism at the University of Oxford released its Digital News Report 2015. One of the products of the current online ad environment, according to the report, is “significant consumer dissatisfaction with online advertising, expressed through the rapid take up of ad blockers.” [Read more…]It’s not about Advertising. It’s about Consent
My though process went like this: Do I have control over this computer that I paid for? Do I get to decide what software is running? How many windows that software has open? Or, by simply following a hyperlink, do I consent to the site at the other end of that link taking some of that control away from me? [Read more…]How much of your audience is fake?
Marketers thought the Web would allow perfectly targeted ads. Hasn’t worked out that way. [Read more…]
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Related Event
When: Tuesday, January 19 to Wednesday, January 20, 2016
Where: Marriott Bloor Yorkville – Toronto
To learn more visit: www.canadianinstitute.com/AdLaw