The Importance of Creating Human Connections with Your Brand in Social Media
One of the best things about social media is that people are becoming more real, revealing more about themselves. People are showing more courage in putting themselves out there – sure, some guy you went to school with might judge you for sharing your feelings, but there are others with whom your opinions will resonate, and those are the people you really want to connect with. Social media facilitates better connections with likeminded folk, leading to the creation of online communities that foster encouragement, creativity and genuine relationships. It’s really great to see, really heartening to see people who might have felt out of place in the world finding others who feel the same way. I was reminded of this when Bryan Kramer did a presentation recently where he summed this up perfectly from a business perspective: ‘There Is No More B2B or B2C: There Is Only Human to Human (H2H)’ It’s a simple, inspiring summary that’s been rightfully praised by many in the industry. It underlines that community spirit, that tangible sense of belonging that people are finding in the social media landscape. Inspiring is the best word for it, and I applaud Bryan for his clarity. [Read More…]Protecting the brand at the Sochi Olympics
Mozilla Looking to Add a New Revenue Stream by Selling Its Ads in Firefox
Firefox ads will push brands in popular Web browser
What brands should know about Facebook’s Paper
The new app enables users to view updates in a newspaper-like format. Here’s a run-down of the app, as well as ways to keep readers’ attention online. The Internet has changed the way we communicate. This became increasingly true with Facebook’s announcement of its new app, Paper. Paper will allow users to view Facebook in a way that is more like reading a newspaper (with short updates, news stories, photos and videos) than scrolling through a social media feed. While the news feed revolutionized online communication, Paper takes it to a new level. What does this mean for the way your brand communicates with its followers? How will marketing change with new tools that shorten users’ attention spans and ability to focus? Keep reading. [Read More…]
Point Your iPhone at Something You Like, and Amazon’s New App Buys It
Amazon just keeps making it easier for you to buy everything on the web. If the company continues to have its way, you’ll never need to go to the store again. Today, Amazon is announcing a new feature inside its mobile shopping app that lets you scan items in your home using your smartphone’s camera and quickly order all of your packaged goods online. The new feature, called Flow, will be available inside Amazon’s shopping app for iOS. It’s iPhone-only for now, and the company isn’t saying when it will arrive on other smartphone platforms, or on the Kindle Fire. Instead of taking a photo of an item or scanning a barcode, Flow recognizes items via their shape, size, color, box text, and general appearance. Hold your iPhone up to a row of items on your shelf or counter, and within seconds of “seeing” it with the iPhone’s camera, every recognizable item is placed in queue that can be added to your Amazon cart. [Read More…]
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Related Event
Brand Optimization – Now offered in a new format for busy brand and marketing professionals
The Canadian Institute’s Brand Optimization Webshop, February 25, 2014, will provide you with access to the latest cutting-edge strategies that are being used by Canadian branding experts to create and manage an empowered brand in today’s competitive market – all from the comfort of your own office! Join us for an exclusive webshop between 3:00-4:30PM EST on February 25th to learn how successful brand managers are attacking and navigating three of most confusing aspects of brand management in today’s modern world, featuring an in-depth case study with Shelagh Stoneham, Senior Vice President & General Manager Brands & Marketing Communications, Rogers Communications.When: Tuesday, February 25, 2014
Where: online, webcast
To Learn more visit: www.CanadianInstitute.com/BrandOptimization