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Marketing

Category: Business‚ Corporate & General Management, Human Resources, Marketing, Marketing‚ PR & Communications, Technology

CI CONNECT – Customer Experience News, Guides, & more…

by - Mar 16 2016

4 Technology Trends Improving Customer Experience in 2016 Customer experience is the one area where a business can truly differentiate itself from competitors. We’re already seeing some exciting innovations in 2016 as businesses continue to realize the value exceptional customer experiences (CX) yield for their bottom line. With technology driving innovation, consumers can expect to…

Category: Business‚ Corporate & General Management, Finance, Government & Public Sector, Healthcare & Pharma, Human Resources, Leadership, Legal, Marketing, Marketing‚ PR & Communications, PR & Communications, Technology

Privacy Law & Compliance Updates

by - Jan 27 2016

Ten tips from Canada’s privacy commissioner to prevent employee data snooping Six years ago a bank employee was caught going through the financial records of another staff member who was in a relationship with her ex-husband. The spying had been going on for four years. The federal privacy commissioner, who has dealt with several privacy…

Category: Business‚ Corporate & General Management, Construction, Energy & Resources, Environment, Expert Guest Blog Entries, Finance, Government & Public Sector, Healthcare & Pharma, Housing, Human Resources, Insurance & Reinsurance, Leadership, Legal, Marketing, Marketing‚ PR & Communications, PR & Communications, Property, Publications, Real Estate, Supply Chain, Technology, Transportation / Manufacturing & Industrial / Logistics, Uncategorized

Storytelling – A Valuable Tool in Litigation

by - Nov 17 2015

**STORYTELLING**   Part of the fabric of our society is storytelling. It is everywhere. We remember stories, we want to see and hear them. They sell products via ads, newspapers, books, magazines and movies. Our caveman ancestors probably only communicated through stories. From when we were children we were told stories and they usually had…

Category: Business‚ Corporate & General Management, Legal, Marketing, Marketing‚ PR & Communications, PR & Communications, Technology, Uncategorized

Advertising & Marketing Law 2016

by - Oct 22 2015

**DIGITAL MARKETING COMPLIANCE IN A CONNECTED WORLD**   CRTC battles forces of dorkness, takes action against notorious botnet In the second such announcement in less than a week, the Canadian Radio-television and Telecommunications Commission (CRTC) has publicly announced an advanced investigative action — this time against an unnamed organization suspected of involvement in the distribution…

Category: Business‚ Corporate & General Management, Government & Public Sector, Legal, Marketing, Marketing‚ PR & Communications, PR & Communications

Advertising & Marketing Law – Industry News

by - Nov 18 2014

  The CASL regime(s) – anti-spam and anti-malware CASL is a new regime, with significant administrative monetary penalties (maximum CA$10 million), and is broader in scope than the anti-spam laws of the US and other countries.  If you do business in Canada, you are likely aware that Canada’s Anti-Spam Law (CASL) targets unsolicited commercial electronic messages (CEMs). The…

Category: Legal, Marketing, Marketing‚ PR & Communications, PR & Communications

Advertising & Marketing Law – Industry News

by - Oct 10 2014

  Red Bull settles false advertising lawsuit for $13M It turns out a can of sugar-laden energy drink may not spontaneously make you sprout wings after all. According to court documents filed in New York Federal Court, Europe-based energy drink company Red Bull has agreed to pay out up to $13 million US in compensation to settle…

Category: Business‚ Corporate & General Management, Expert Guest Blog Entries, Finance, Government & Public Sector, Human Resources, Marketing

Women in Leadership – Industry News

by - Sep 5 2014

  The Multiplier Effect: 3 Adaptations To Help Women Scale Big There is no doubt: women entrepreneurs are a powerful economic force. In the US, they start businesses at twice the rate of men and are at least half owners of 46% of privately held firms in the country. Even more impressive, the post-recession increase in…

Category: Business‚ Corporate & General Management, Finance, Insurance & Reinsurance, Legal, Marketing, Technology

Payments Compliance – Industry News

by - Apr 15 2014

Keeping the Bank Account at the Center of Payments Changing consumer behavior in payments is something banks cannot ignore. With an increasing number of startup and non-financial technology companies operating in the world of payments, making sure the bank account remains at the center of each payments is a main point of focus for the…

Category: Business‚ Corporate & General Management, Finance, Government & Public Sector, Human Resources, Marketing, Marketing‚ PR & Communications, PR & Communications

Women in Leadership – Industry News

by - Apr 1 2014

Women leaders may reduce Wall Street risky business Could the global financial market meltdown of 2008 have been avoided if Wall Street had more women executives? That’s the starting point of new University of British Columbia research that will investigate the relationship between gender and risk in the male-dominated global financial industry. Hazel Hollingdale, a…

Category: Business‚ Corporate & General Management, Expert Guest Blog Entries, Human Resources, Marketing, Marketing‚ PR & Communications, PR & Communications, Technology

Deenah Patel

by - Mar 27 2014

Deenah Patel Marketing & Communications Leader Global Business Services IBM Canada Ltd.       Biography Deenah Patel is the Marketing and Communications Leader for Global Business Services responsible for managing strategies to promote and enable growth for IBM’s consulting and application management services division.  Interlocking closely with the Canadian, Americas and world-wide organization, she…