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27/01/2025 28/01/2025 America/Toronto Advertising and Marketing Law Advertising and Marketing Law
January 27 – 28, 2025
One King West Hotel, Toronto, ON
Please visit https://www.canadianinstitute.com/advertising-marketing-law/ for more information and updates. One King West Hotel, Toronto, ON true DD/MM/YYYY 1440 use-title -
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27/01/2025 28/01/2025 America/Toronto Advertising and Marketing Law Advertising and Marketing Law
January 27 – 28, 2025
One King West Hotel, Toronto, ON
Please visit https://www.canadianinstitute.com/advertising-marketing-law/ for more information and updates. One King West Hotel, Toronto, ON true DD/MM/YYYY 1440 use-title -
Understanding The Rules and Regulations for Advertising Contests and Sweepstakes in Canada
Brian Fraser
Managing Partner
Brian Fraser Law
Teodora Niculae
Senior Legal Counsel
Mastercard Canada
Adam Nickerson
Sr Legal Counsel
Labatt Breweries of Canada
- Understanding the legal rules that apply to promotional contests under the Criminal Code, the Federal Competition Act, and the Quebec lotteries legislation
- Identifying the keys to formulating a successful contest within the context of an advertising and marketing campaign
- Ensuring adequate and fair disclosures, including monetary value, regional allocation, and odds of winning
- Structuring your contest with a view to minimizing problems, and what to do when things go wrong