Understanding The Rules and Regulations for Advertising Contests and Sweepstakes in Canada

January 18, 2024 4:00pm

Brian Fraser
Managing Partner
Brian Fraser Law

Teodora Niculae
Senior Legal Counsel
Mastercard Canada

Adam Nickerson
Sr Legal Counsel
Labatt Breweries of Canada

  • Understanding the legal rules that apply to promotional contests under the Criminal Code, the Federal Competition Act, and the Quebec lotteries legislation
  • Identifying the keys to formulating a successful contest within the context of an advertising and marketing campaign
  • Ensuring adequate and fair disclosures, including monetary value, regional allocation, and odds of winning
  • Structuring your contest with a view to minimizing problems, and what to do when things go wrong