Speakers

Conference Co-Chairs

Bill Abbott

Director, Data Policy and Research
TELUS

Delineating the Legal Parameters for Location Tracking and Biometrics when Tailoring Advertisements to Your Customer

January 19, 2021 • 12:30 pm

Catherine Bate

Catherine Bate

Chief Legal and Policy Officer
Ad Standards

Remarks from the Chairs

January 21, 2021 • 8:15 am

Kimberly M. Maynard

Partner
Frankfurt Kurnit Klein + Selz PC

Making Your Mark and Staking Your Claim: Winning Strategies Trademark Protection and Brand Preservation

January 21, 2021 • 8:30 am

Faculty

René Bissonnette

René Bissonnette

Partner
Gowling WLG

Everyone’s Favourite Panel: Substantiating Ad Claims for Happy Customers and a Happy Legal Department

January 20, 2021 • 8:15 am

Laura Brett

Laura Brett

Vice President
National Advertising Division®
BBB National Programs

Everyone’s Favourite Panel: Substantiating Ad Claims for Happy Customers and a Happy Legal Department

January 20, 2021 • 8:15 am

Sonia Carreno

Sonia Carreno

President
Interactive Advertising Bureau of Canada (IAB Canada)

AI Deployed to Detect Political Ads – The Complexities of Election Advertising under Bill-76

January 20, 2021 • 12:15 pm

Karen Chambers

Executive Vice President
Impala Inc./IMAN COSMETICS

Racially and Culturally Aware Depictions or Portrayals: Marketing to a Diverse Consumer Base

January 21, 2021 • 1:00 pm

Alex Cone

Senior Director, Product Management
IAB Tech Lab

The Cookie will Crumble in 2022: Finding a New Recipe for Marketing Campaigns and Compliant Customer Data Collection

January 19, 2021 • 11:00 am

Brinsley Dresden

Brinsley Dresden

Global Treasurer and Secretary
Global Advertising Lawyers Alliance (GALA)
Partner, Advertising & Marketing Law Group
Lewis Silkin LLP, UK

Your Last Chance – Best Marketing Campaigns Amid a Crisis: How to Market a Product without Being Opportunistic

January 21, 2021 • 11:15 am

Maureen Enright

Maureen Enright

Vice President
Children’s Food and Beverage Advertising Initiative
BBB National Programs

Finding Solutions to Ethical Dilemmas in Marketing to Minors

January 20, 2021 • 12:45 pm

David Fewer

General Counsel
Samuelson-Glushko Canadian Internet Policy and Public Interest Clinic (CIPPIC)

The Cookie will Crumble in 2022: Finding a New Recipe for Marketing Campaigns and Compliant Customer Data Collection

January 19, 2021 • 11:00 am

Ricardo Fischer

Partner, Trademark Practice Leader
Arent Fox LLP

Making Your Mark and Staking Your Claim: Winning Strategies Trademark Protection and Brand Preservation

January 21, 2021 • 8:30 am

Kelly Harris

Kelly Harris

Partner, Leader, National Marketing, Advertising & Product Compliance Group
Miller Thomson LLP

Everyone’s Favourite Panel: Substantiating Ad Claims for Happy Customers and a Happy Legal Department

January 20, 2021 • 8:15 am

Rachel Hayward

Rachel Hayward

Director, Compliance and Special Investigations
Office of the Information and Privacy Commissioner of Alberta

Delineating the Legal Parameters for Location Tracking and Biometrics when Tailoring Advertisements to Your Customer

January 19, 2021 • 12:30 pm

Brent Homan

Brent Homan

Deputy Commissioner, Compliance Sector
Office of the Privacy Commissioner of Canada

From Europe to Canada – How Changes in Global Privacy Laws Are Impacting Canadian Advertising and Marketing

January 19, 2021 • 8:30 am

François Joli-Coeur

Senior Associate
BLG

Delineating the Legal Parameters for Location Tracking and Biometrics when Tailoring Advertisements to Your Customer

January 19, 2021 • 12:30 pm

Scott Kirkpatrick

Scott Kirkpatrick

General Counsel & EVP
Coca-Cola Ltd. & Minute Maid (Canada)

Racially and Culturally Aware Depictions or Portrayals: Marketing to a Diverse Consumer Base

January 21, 2021 • 1:00 pm

Marie Lampropoulos

Marie Lampropoulos

Associate Counsel, Business & Legal Affairs
Warner Music Canada

What’s that Song? Understanding Your Legal Obligations for Music Usage in Ads When Marketing to International Audiences Under Canadian Law

January 21, 2021 • 9:30 am

Andrea Longworth

Andrea Longworth

Counsel
Visa Canada

Managing Influencers: Mitigating Brand Risk Through Contractual Obligations

January 20, 2021 • 9:45 am

Elizabeth Manley

Elizabeth Manley

Senior Manager of Trademarks & Marketing Law
Cineplex

Are Loyalty Programs the Answer to Creating a Repeat Customers Base While Complying with Privacy Laws?

January 19, 2021 • 11:45 am

Anne-Marie Migneault

Director Regulatory Affairs and Advertising Standards
CBC/Radio-Canada

AI Deployed to Detect Political Ads – The Complexities of Election Advertising under Bill-76

January 20, 2021 • 12:15 pm

Sarah Morgenthau

Sarah Morgenthau

Counsel
Google Canada

Evaluating the Validity of Consumer Complaints: Meeting the Muster of the Canadian Code of Advertising Standards

January 20, 2021 • 11:30 am

Josephine Palumbo

Josephine Palumbo

Deputy Commissioner of Competition
Competition Bureau Canada

Examining Trends in Social Media Advertising and Marketing: How to Stay Out of Trouble

January 20, 2021 • 9:15 am

Paula Fernández Pfizenmaier

Paula Fernández Pfizenmaier

Regional Vice President, Americas
Global Advertising Lawyers Alliance (GALA)
Partner, Intellectual Property, Privacy, New Technologies and Legal Advertising Department
Bruchou Fernandez Madero & Lombardi, Argentina

Making Your Mark and Staking Your Claim: Winning Strategies Trademark Protection and Brand Preservation

January 21, 2021 • 8:30 am

Leore Rosmarin

Leore Rosmarin

Legal Counsel
Ad Standards

Evaluating the Validity of Consumer Complaints: Meeting the Muster of the Canadian Code of Advertising Standards

January 20, 2021 • 11:30 am

John Salloum

John Salloum

Partner, Privacy/Marketing
Osler, Hoskin & Harcourt LLP

Playing by the Rules of the Game: Advertising and Marketing through Promotional Contests and Sweepstakes Under the Competition Act

January 21, 2021 • 12:00 pm

Matthew Seagrim

Matthew Seagrim

Managing Director
SCENE

Are Loyalty Programs the Answer to Creating a Repeat Customers Base While Complying with Privacy Laws?

January 19, 2021 • 11:45 am

Marina Seidl

Marina Seidl

Senior Legal Counsel
RBC

Managing Influencers: Mitigating Brand Risk Through Contractual Obligations

January 20, 2021 • 9:45 am

Pam Sidey

Legal Director and Associate General Counsel, Marketing, Regulatory, and Innovation
Labatt Breweries of Canada

Your Last Chance – Best Marketing Campaigns Amid a Crisis: How to Market a Product without Being Opportunistic

January 21, 2021 • 11:15 am

Jennifer Stoddart, O.C. Ad.É.

Jennifer Stoddart, O.C. Ad.É.

Strategic Advisor, Privacy and Cybersecurity Group
Fasken

Avoid Privacy Breaches and Penalties: Implementing Quebec’s Bill 64 into Your Organizations Customer Data Collection Policies

January 19, 2021 • 9:30 am

Cameron Weir

Cameron Weir

Senior Counsel
Reckitt Benckiser (Canada) Inc. (RB)

Everyone’s Favourite Panel: Substantiating Ad Claims for Happy Customers and a Happy Legal Department

January 20, 2021 • 8:15 am

Austin Wong

Director, Legal Counsel
Corus Entertainment

What’s that Song? Understanding Your Legal Obligations for Music Usage in Ads When Marketing to International Audiences Under Canadian Law

January 21, 2021 • 9:30 am

Richard Wong

Richard Wong

Account Executive
LinkedIn

Managing Influencers: Mitigating Brand Risk Through Contractual Obligations

January 20, 2021 • 9:45 am

Mary Ventresca

Vice-President, Marketing & BD
Pattison Outdoor Advertising

Evaluating the Validity of Consumer Complaints: Meeting the Muster of the Canadian Code of Advertising Standards

January 20, 2021 • 11:30 am