Agenda

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Day 1 - Wednesday, January 18, 2023
Day 2 - Thursday, January 19, 2023
Day 1 - Wednesday, January 18, 2023
7:30 |
Registration and Continental Breakfast |
8:30 |
Co-Chair Opening Remarks![]() Candice Kloes ![]() Austin Wong |
8:45 |
Year-in-Review: Developments in Canadian Advertising and Marketing![]() Candice Kloes ![]() Austin Wong |
9:30 |
CLASS ACTIONS FOR ADVERTISING LAWYERSWhat You Need to Know Now to Manage Growing Class Action Risk![]() Kelly Harris ![]() Paul-Erik Veel Join us for an in-depth case study on Rebuck v Ford, one of Canada’s most groundbreaking advertising cases in recent memory. Our panelist will provide insights on how this case has changed the Canadian advertising and marketing law class action landscape. Points of discussion will include:
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10:30 |
Morning Networking Break |
10:45 |
Focus on Green ClaimsWhat It Means to be ‘Green’ – Applying Truth-In Advertising Principles to Environmental Claims![]() René Bissonnette ![]() Katherine Armstrong
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11:45 |
Focus on Green ClaimsGreen Claims Case Study: Keurig Canada vs Competition Bureau – Recyclable K-Cup Pod Class Action![]() Chris Hersh This case study will detail the recyclability of the Canada-wide class action lawsuit against Keurig Canada for its false and misleading claims on its k-cup pods. Our speakers will provide insight into the Competition Bureau’s investigation and what led to the conclusion of the case.
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12:45 |
Networking Luncheon |
1:45 |
A Conversation with Ad Standards and The Competition Bureau Concerning New Regulatory Developments in Advertising![]() Catherine Bate ![]() Josephine Palumbo Hear from representatives of the Competition Bureau and Ad Standards, Canada’s national regulator and self-regulatory organization with oversight of advertising and marketing practices. Learn about recent developments and their organizations’ priorities for enforcement, compliance, and education in the year ahead. Topics will include:
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2:45 |
Focus on Food AdvertisingPart One: Designing Compliant Advertising Programs for Marketing Food to Children![]() Ron Lund ![]() Shelley Samel ![]() Pierre Savoie
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3:45 |
Afternoon Networking Break |
4:00 |
Product Labelling Changes: Front of Package Labelling Requirements and the Impact of Bill 96![]() Angela Giancaterini ![]() Marisa Muchnik In this session, our speakers will provide insights into the recent mandatory changes to front of package labelling, points of discussion will include:
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4:45 |
Avoiding Unqualified Country of Origin Claims![]() Pei Li Over the last several years, there has been an uptick in “Made in Canada” claims. Our speakers will explain how to substantiate these claims as Canadian consumers continue to support local manufacturers.
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5:30 |
Co-Chair Closing Remarks
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Day 2 - Thursday, January 19, 2023
8:00 |
Registration and Continental Breakfast |
9:00 |
Co-Chairs’ Opening Remarks![]() Candice Kloes ![]() Austin Wong |
9:15 |
Understanding How the Evolving Role of Influencers in Canada and how Developments in the U.S. Continues to Change the Marketing and Advertising Playing Field in Canada![]() Jason W. Gordon ![]() Janine M MacNeil
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10:15 |
Morning Networking Refreshment Break |
10:30 |
False Reviews, Endorsements and Testimonials: Examining the Fight to Stop Them and What Canadian Lawyers Can Learn From American Practices![]() Marie-Christine Eldridge ![]() Marina Seidl ![]() Burtley G. Francis In this session, our speakers will examine governing laws and regulations concerning false reviews and endorsements in Canada and the U.S. They will also provide practical tips on how to curb the practice of fake reviews online. Points of discussion will include:
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11:30 |
Advertising and Marketing in the Metaverse: A Lawyer’s Guide to A New Digital Reality, Including Blockchain, Crypto, NFTs, and Gaming![]() Amy Ralph Mudge ![]() Sonia Carreno ![]() Austin Wong The metaverse, a universal virtual world, is a huge development for the brand-consumer relationship. It gives brands the ability to offer immersive digital experiences to consumers in a new way with no physical product exchanging hands. However, this brave new virtual world may present a whole universe of legal challenges for advertisers and marketers. Points of discussion will include:
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12:30 |
Networking Luncheon |
1:30 |
What Advertisers and Marketers Need to Know About the Recent Legalization of Internet Gaming in Ontario![]() Evie Bouras Recently introduced internet gaming in Ontario has gained the attention of advertisers and
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2:15 |
“Dark Patterns” – What Are They and Are They Unlawful, Unethical or Just Clever Marketing?![]() Alice Tseng Ensure you understand the evolving landscape on what is acceptable and what crosses the line. Our speaker will detail:
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3:15 |
Afternoon Networking Break |
3:30 |
New Considerations in Compliantly Executing Promotional Contests and Sweepstakes Under the Competition Act![]() Ryan Krahn ![]() Elizabeth Manley
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4:15 |
What Advertisers and Their Counsel Need to Know About Privacy Laws: Understanding How New Privacy Legislation in Canada are Impacting Canadian Advertising![]() Joanna Fine ![]() Jill Briggs |
5:30 |
Co-Chair Closing Remarks
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