Agenda

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Day 1 - Wednesday, January 17, 2024
Day 2 - Thursday, January 18, 2024
Day 1 - Wednesday, January 17, 2024
7:00 |
Registration and Continental Breakfast |
8:00 |
Opening Remarks from Conference Co-Chairs![]() Gillian Depew ![]() Kelly Harris |
8:15 |
30th Anniversary Conference Retrospective: Lessons Learned and Future Forecasts for Canadian Advertising and Marketing Law![]() Gillian Depew ![]() Kelly Harris From print, to radio, to television, to streaming, to the Metaverse and now AI, advertising and marketing in Canada has evolved tremendously, becoming more dynamic, and data-driven. However, the law in governing this space is not always so quick to follow and adapt. Join advertising counsel from a variety of industries for an open floor discussion on how Canadian advertising and marketing law has evolved over the last 30 years. Our panelists will also examine the jurisprudential challenges posed by new media and technologies in this space. Themes to be explored, include:
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9:15 |
REGULATORY DEVELOPMENTSThe New Age of Marketing: Perspectives from Canada’s Leading Advertising Regulators (Competition Bureau and Ad Standards)![]() Catherine Bate ![]() Josephine Palumbo Moderator:![]() Laura Weinrib Join representatives from the Competition Bureau and Ad Standards for an in-depth discussion on Regulatory and Enforcement Priorities for 2024. Topics to be addressed will include greenwashing, new developments in digital advertising, concerns with dark patterns, and new educational initiatives. |
10:00 |
Morning Networking and Refreshment Break |
10:15 |
SESSION SPOTLIGHT: AI IN ADVERTISING AND MARKETINGGrappling with the Growing Impact of Artificial Intelligence in Canadian Advertising and Marketing: Virtual Influencers, AI Tools, and Targeted Advertising![]() Alice Tseng ![]() Austin Wong Moderated by:![]() Sonia Carreno
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11:15 |
Case Study on Comparative Advertising: An Examination of Energizer Brands, LLC, and Energizer Canada Inc. v. The Gillette Company![]() Jeliah Chan ![]() Cynthia Mason Join us for a case study on the utilization of trademarks in comparative advertising, specifically focusing on the Canada-wide lawsuit involving Energizer Brands, LLC, and Energizer Canada Inc. versus The Gillette Company. Our speakers will offer valuable insights into:
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12:00 |
Afternoon Networking Luncheon |
1:15 |
Exploring Recent Developments in “Drip Pricing”: A Deep Dive into the Competition Bureau’s Case Against Cineplex Inc.![]() Dan Edmondstone ![]() Geneviève P. Richard During this session, we will examine the Competition Bureau’s most recent lawsuit against Cineplex Inc., which alleges Cineplex engaged in misleading advertising claims in the form of drip pricing. More specifically, the Bureau claims that Cineplex advertised a lower ticket price than the amount customers were required to pay, by adding a mandatory booking fee. Points of discussion will include:
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2:00 |
RECENT DEVELOPMENTS AFFECTING FOOD ADVERTISING IN CANADAAnalyzing Canada’s Recent Changes for Advertising Food to Children![]() Marisa Muchnik ![]() Shelley Samel Moderator:![]() Chris Hersh
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3:00 |
Afternoon Networking Break |
3:15 |
Analyzing How the Recent Mandatory Changes to Front of Package Labelling is Impacting Advertising and Marketing in Canada![]() Pei Li ![]() Candice Kloes
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4:00 |
Reviewing the Classification of Health Claims in Canadian Advertising and Marketing![]() Glenford Jameson
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4:45 |
Managing Class Actions Affecting Canadian Advertising and Marketing![]() Paul-Erik Veel
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5:15 |
Closing Remarks from the Conference Chairs Conference Adjourns to Day Two |
Day 2 - Thursday, January 18, 2024
8:00 |
Registration and Continental Breakfast |
9:00 |
Opening Remarks from the Conference Chairs![]() Gillian Depew ![]() Kelly Harris |
9:05 |
Cross-Border Comparative on Curbing Fake Reviews: Understanding the Impact of the FTC’s Updated Endorsement and Testimonial Guidelines in the U.S. on Canadian Advertisers![]() Burtley G. Francis ![]() Jason W. Gordon ![]() Amy Ralph Mudge ![]() Marina Seidl
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10:00 |
Interview with The Passive Income Investor![]() Kyle Livingston Moderator:![]() Kelly Harris |
10:30 |
Morning Networking and Refreshment Break |
10:45 |
Understanding the Legal Risks Associated with Environmental Marketing: Greenwashing and ESG Claims![]() Katherine Armstrong ![]() René Bissonnette ![]() Christopher A. Cole ![]() Nita Khare
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11:45 |
“Dark Patterns” in Advertising and Marketing: What Companies Should Know About Preventing this Deceptive Marketing Practice![]() Jennifer McKenzie
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12:30 |
Networking Luncheon |
1:30 |
ONLINE GAMBLING GAMING AND SPORTS BETTINGNew Developments in Advertising and Marketing Laws for Canadian Gambling and Gaming Industry![]() Evie Bouras The AGCO recently updated its standards for advertising in gaming, gambling, and sports with the province’s intention keep athletes out of gambling ads. During this session, our panelists will examine these standards and provide insights on:
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2:15 |
Practical Drill Down: Sponsorship and Partnership in Canadian Advertising and Marketing![]() Nicole Kutlesa ![]() Elizabeth Manley ![]() Stephanie Provato This session will focus on navigating sponsorships and partnerships as they relate to advertising and marketing. With growing anticipation surrounding FIFA 2026, comprehending this concept is more important than ever before. Points of discussion will focus on:
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3:00 |
Afternoon Networking Break |
3:15 |
The Global Implications of Local Legislation and its Impact on Canadian Advertising and Marketing Law – A Case Study on Quebec’s Bill 96 and Law 25 and the Cost of Compliance![]() Jill Briggs ![]() Jason Moscovici ![]() Megha Wadhwani New legislation – such as Bill 96 the Charter of the French Language and Law 25 the provincial privacy legislation – have broad sweeping consequences for those wanting to do business in Quebec. This session will focus on the national and global implications of local legislation on marketing and advertising and will focus on how provincial laws can make compliance and working in the Quebec and Canadian market extremely difficult.
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4:00 |
Understanding The Rules and Regulations for Advertising Contests and Sweepstakes in Canada![]() Brian Fraser ![]() Teodora Niculae ![]() Adam Nickerson
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5:00 |
Closing Remarks End of Conference |