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27/01/2025 28/01/2025 America/Toronto Advertising and Marketing Law Advertising and Marketing Law
January 27 – 28, 2025
One King West Hotel, Toronto, ON
Please visit https://www.canadianinstitute.com/advertising-marketing-law/ for more information and updates. One King West Hotel, Toronto, ON true DD/MM/YYYY 1440 use-title -
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27/01/2025 28/01/2025 America/Toronto Advertising and Marketing Law Advertising and Marketing Law
January 27 – 28, 2025
One King West Hotel, Toronto, ON
Please visit https://www.canadianinstitute.com/advertising-marketing-law/ for more information and updates. One King West Hotel, Toronto, ON true DD/MM/YYYY 1440 use-title -
Understanding the Legal Risks Associated with Environmental Marketing: Greenwashing and ESG Claims
Katherine Armstrong
Deputy Director, National Advertising Division
BBB National Programs
René Bissonnette
Partner
Gowling WLG
Christopher A. Cole
Partner
Katten Muchin Rosenman LLP
Nita Khare
Corporate Counsel
Walmart Canada
- Understanding the advertising framework for green claims in Canada
- Establishing best practices for making green claims
- Developing safeguards for avoiding misleading green claims
- Appreciating the impact of Keurig Canada vs Competition Bureau on environmental claims
- Developing best practices towards strengthening transparency for aspirational claims
- Examining the U.S. approach to green claims per the FTC Green Guides and BBB National Programs guidelines
- Comparing the U.S. and Canadian approaches
- Examining recent green-washing claims that have led to litigation in Canada