Understanding the Legal Risks Associated with Environmental Marketing: Greenwashing and ESG Claims

January 18, 2024 10:45am

Katherine Armstrong
Deputy Director, National Advertising Division
BBB National Programs

René Bissonnette

René Bissonnette
Gowling WLG

Christopher A. Cole
Katten Muchin Rosenman LLP

Nita Khare
Corporate Counsel
Walmart Canada

  • Understanding the advertising framework for green claims in Canada
    • Establishing best practices for making green claims
    • Developing safeguards for avoiding misleading green claims
  • Appreciating the impact of Keurig Canada vs Competition Bureau on environmental claims
  • Developing best practices towards strengthening transparency for aspirational claims
  • Examining the U.S. approach to green claims per the FTC Green Guides and BBB National Programs guidelines
  • Comparing the U.S. and Canadian approaches
  • Examining recent green-washing claims that have led to litigation in Canada