Reviewing the Classification of Health Claims in Canadian Advertising and Marketing

January 17, 2024 4:00pm

Glenford Jameson
G. S. Jameson & Company

  • Understanding health claim substantiation requirements
  • Differentiating between different types of health claims
  • Identifying which evidence is necessary to substantiate a health claim
  • Exploring the role of statistics and scientific evidence in the claim substantiation process
  • Understanding how to appropriately use qualifications or disclosures in advertising