SESSION SPOTLIGHT: AI IN ADVERTISING AND MARKETING

Grappling with the Growing Impact of Artificial Intelligence in Canadian Advertising and Marketing: Virtual Influencers, AI Tools, and Targeted Advertising

January 17, 2024 10:15am

Alice Tseng
Principal
Smart & Biggar LLP

Austin Wong
Head of Legal and Business Affairs
Wattpad WEBTOON Studios

Moderated by:

Sonia Carreno
President
Interactive Advertising Bureau of Canada (Toronto, ON)

  • Examining the latest developments surrounding the use of AI in advertising
  • Assessing the legal risks of using of AI created content
  • Developing best practices to build explainability and transparency for the use of AI tools in advertising and marketing
  • Understanding the ethical and legal implications of virtual influencer marketing with AI
  • Analyzing how data obtained using AI tools is being collected, used, and monitored in advertising
  • Enhancing AI algorithms to mitigate the risk of biases in advertising and marketing
  • Determining whether you need to disclose the use of AI in advertising
  • Ensuring AI usage in advertising which is compliant with advertising regulations and consumer privacy and protection laws