SESSION SPOTLIGHT: AI IN ADVERTISING AND MARKETING
Grappling with the Growing Impact of Artificial Intelligence in Canadian Advertising and Marketing: Virtual Influencers, AI Tools, and Targeted Advertising
Alice Tseng
Principal
Smart & Biggar LLP
Austin Wong
Head of Legal and Business Affairs
Wattpad WEBTOON Studios
Sonia Carreno
President
Interactive Advertising Bureau of Canada (Toronto, ON)
- Examining the latest developments surrounding the use of AI in advertising
- Assessing the legal risks of using of AI created content
- Developing best practices to build explainability and transparency for the use of AI tools in advertising and marketing
- Understanding the ethical and legal implications of virtual influencer marketing with AI
- Analyzing how data obtained using AI tools is being collected, used, and monitored in advertising
- Enhancing AI algorithms to mitigate the risk of biases in advertising and marketing
- Determining whether you need to disclose the use of AI in advertising
- Ensuring AI usage in advertising which is compliant with advertising regulations and consumer privacy and protection laws