Exploring Recent Developments in “Drip Pricing”: A Deep Dive into the Competition Bureau’s Case Against Cineplex Inc.

January 17, 2024 1:15pm

Dan Edmondstone

Geneviève P. Richard
Sr. Legal Counsel
Rogers Communications

During this session, we will examine the Competition Bureau’s most recent lawsuit against Cineplex Inc., which alleges Cineplex engaged in misleading advertising claims in the form of drip pricing. More specifically, the Bureau claims that Cineplex advertised a lower ticket price than the amount customers were required to pay, by adding a mandatory booking fee. Points of discussion will include:

  • Defining drip pricing and understanding the amendments to the Competition Act
  • Understanding how the form of drip pricing in the Cineplex Inc. case is misleading and the impact it has on consumer behaviour
  • Identifying the enforcement actions and penalties issued by the Competition Act as a result of drip pricing