“Dark Patterns” in Advertising and Marketing: What Companies Should Know About Preventing this Deceptive Marketing Practice

January 18, 2024 11:45am

Jennifer McKenzie

Amy Ralph Mudge
Baker Hostetler

  • Defining dark patterns, what they entail, and how they impact claims substantiation in Canadian advertising and marketing
  • Exploring the Competition Bureau’s stance on dark patterns and the prohibitions for dark patterns
  • Analyzing regulatory trends concerning dark patterns in Canadian advertising and marketing
  • Identifying the consequences of engaging in dark patterns in advertising and marketing