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27/01/2025 28/01/2025 America/Toronto Advertising and Marketing Law Advertising and Marketing Law
January 27 – 28, 2025
One King West Hotel, Toronto, ON
Please visit https://www.canadianinstitute.com/advertising-marketing-law/ for more information and updates. One King West Hotel, Toronto, ON true DD/MM/YYYY 1440 use-title -
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27/01/2025 28/01/2025 America/Toronto Advertising and Marketing Law Advertising and Marketing Law
January 27 – 28, 2025
One King West Hotel, Toronto, ON
Please visit https://www.canadianinstitute.com/advertising-marketing-law/ for more information and updates. One King West Hotel, Toronto, ON true DD/MM/YYYY 1440 use-title -
“Dark Patterns” in Advertising and Marketing: What Companies Should Know About Preventing this Deceptive Marketing Practice
Jennifer McKenzie
Partner
Cassels
Amy Ralph Mudge
Partner
Baker Hostetler
- Defining dark patterns, what they entail, and how they impact claims substantiation in Canadian advertising and marketing
- Exploring the Competition Bureau’s stance on dark patterns and the prohibitions for dark patterns
- Analyzing regulatory trends concerning dark patterns in Canadian advertising and marketing
- Identifying the consequences of engaging in dark patterns in advertising and marketing