Cross-Border Comparative on Curbing Fake Reviews: Understanding the Impact of the FTC’s Updated Endorsement and Testimonial Guidelines in the U.S. on Canadian Advertisers

January 18, 2024 9:05am

Burtley G. Francis
Partner
Stewart McKelvey

Jason W. Gordon
Partner
Reed Smith LLP

Marina Seidl
Senior Legal Counsel, Advertising, Marketing, Sponsorship and IP Lead
Interac Corp

  • Analyzing the FTC’s Updated Endorsement and Testimonial Guidelines
  • Examining how the FTC’s endorsement guidelines will affect Canadian advertising and marketing
  • Identifying how Canadian advertisers adapt these recommendations to their own practices regarding influencers
  • Understanding the benefit for Canadian advertisers in adopting these guidelines