Cross-Border Comparative on Curbing Fake Reviews: Understanding the Impact of the FTC’s Updated Endorsement and Testimonial Guidelines in the U.S. on Canadian Advertisers
Burtley G. Francis
Partner
Stewart McKelvey
Jason W. Gordon
Partner
Reed Smith LLP
Marina Seidl
Senior Legal Counsel, Advertising, Marketing, Sponsorship and IP Lead
Interac Corp
- Analyzing the FTC’s Updated Endorsement and Testimonial Guidelines
- Examining how the FTC’s endorsement guidelines will affect Canadian advertising and marketing
- Identifying how Canadian advertisers adapt these recommendations to their own practices regarding influencers
- Understanding the benefit for Canadian advertisers in adopting these guidelines