Case Study on Comparative Advertising: An Examination of Energizer Brands, LLC, and Energizer Canada Inc. v. The Gillette Company

January 17, 2024 11:15am

Cynthia Mason
Founder
Mason PC

Join us for a case study on the utilization of trademarks in comparative advertising, specifically focusing on the Canada-wide lawsuit involving Energizer Brands, LLC, and Energizer Canada Inc. versus The Gillette Company. Our speakers will offer valuable insights into:

  • Whether there were deceptive, false, and or misleading claims under the Competition Act
  • The potential impact on the enforcement of comparative advertising regulations in Canada
  • How the Energizer Brands, LLC, and Energizer Canada Inc. v. The Gillette Company et al case violates section 22 of the Canadian Trademarks Act