From print, to radio, to television, to streaming, to the Metaverse and now AI, advertising and marketing in Canada has evolved tremendously, becoming more dynamic, and data-driven. However, the law in governing this space is not always so quick to follow and adapt.

Join advertising counsel from a variety of industries for an open floor discussion on how Canadian advertising and marketing law has evolved over the last 30 years. Our panelists will also examine the jurisprudential challenges posed by new media and technologies in this space.

Themes to be explored, include:

• The historical evolution of advertising and marketing law
• The digital revolution
• The increasing use of online targeted advertising
• The use of influencers
• The forecasted tips, traps and trends in advertising and marketing