In this session, speakers will review the key differences before natural food products, fortified foods, and supplemented foods, before moving on to an in-depth analysis of the supplemented foods industry. Topics of discussion include:

• Appreciating the differences between fortified foods, natural foods, and supplemented foods
• Understanding the key regulations that apply
• Looking back at the last ten years of regulations and distilling trends
• Is there an uptick in the supplemented foods market?
• How many products are on the market?
• Do consumers truly understand the differences?
• Unpacking Health Canada’s Guidance on supplemented foods
• Distilling best practices for compliance