The Canadian Institute's

Media and Public Relations

Cutting-Edge Traditional and New Media Strategies for the Modern Communications Professional

Tuesday, May 29 to Wednesday, May 30, 2012
Pantages Hotel, Toronto, Ontario

Preparing You for the Changing World of Media and Public Relations

The digital world has caused significant shifts in how organizations communicate both internally and externally. So much so that the Public Relations Society of America is currently in the process of modernizing the definition of PR, which hasn’t been changed since 1982.

You need to be prepared for the rapid transformation taking place.

Today, you have to embrace all of the opportunities offered by new media — without forgetting that more traditional public and media relations strategies can still be very effective. Not only that, but you must understand how each approach can augment the other.

No small task – but one that can be overcome by attending The Canadian Institute’s Media and Public Relations program.

What you will walk away with:

  • Insider knowledge directly from journalists and bloggers about how to reach them and get your story heard
  • Indispensable press release optimization tips
  • In-depth cases studies featuring the best PR and CSR campaigns of the past year
  • How to pick the right metrics to fit your specific business objectives
  • How to harness the power of influencers to spread your message
  • How to drastically affect SEO
  • How to create content that is king and literally become your own media channel

And much more!

Plus! Add value by attending our pre-program strategy session entitled A Practical Guide to Strategic Content Planning so that you can organize all of your efforts across every one of your channels and devices.

Register today by calling The Canadian Institute at 1-877-927-7936, by faxing your registration to 1-877-927-1563 or be registering online at

We look forward to seeing you at the event in May!