Virtual Workshop A – Health Economics 101: A Guide for Market Access Professionals
Jaclyn Beca
Senior Director, HTA, Value and Evidence Strategy
MORSE Consulting
Marina Richardson
Associate Director, HTA Methods and Health Economics
Institute for Clinical and Economic Review (ICER)
This workshop provides a foundational understanding of health economics and its practical impact on drug access and reimbursement in Canada. Participants will explore key concepts including cost-effectiveness, budget impact, health technology assessment (HTA), and value-based pricing. Through interactive exercises, attendees will learn how economic evaluations influence policy, payer decisions, and patient access.
Case Study
Using a hypothetical case study of a fictional drug, participants will examine how cost-effectiveness, budget impact, and real-world evidence guide HTA recommendations and reimbursement decisions, highlighting challenges in ensuring patient access to high-cost therapies.
- Applying core health economics principles to evaluate drug access scenarios
- Understanding cost-effectiveness and budget impact to inform policy and payer decisions
- Using economic reasoning to assess HTA and reimbursement scenarios
- Communicating evidence-based value arguments effectively to stakeholders
- Examining how clinical uncertainty can affect funding and patient access decisions