Pre-Conference Workshops

Effectively Integrating Crisis Communication with Emergency Response: Expertly Lead Your Crisis Communications Efforts and Safeguard Your Reputation

Apr 14, 2014 1:00pm – 

Speakers

Vlad Grigore
Vice President, Crisis Communications
Hill + Knowlton

Become a Skilled Spokesperson: Developing the Ability and Confidence to Manage Your Organization’s Public Image

Apr 14, 2014 5:00pm – 

Speakers

Shael Gelfand
Vice-President
Peak Communicators Ltd.

Day 1 - Tuesday, April 15, 2014

7:30
Registration Opens and Coffee Served
8:30
Opening Remarks from Co-Chairs
8:45
Overcoming an Industry Crisis: Techniques for Safeguarding Your Organization’s Reputation and Preventing “Guilt by Association”
9:30
Mastering Crisis Communications: Gaining the Skills to Expertly Lead Crisis Communications Efforts
10:15
Networking Coffee Break
10:30
Proactive Issues Management: Preventing Reputational Damage While Strengthening Relationships with Key Stakeholders
11:15
Stakeholder Engagement: Tips for Strengthening Relationships
12:00
Networking Luncheon for Speakers and Delegates
1:15
Actively Engaging with Your Publics Online: Making the Transition from Monitoring to Engagement
2:00
Strategies for Gaining and Maintaining a Social License – Industry Perspectives
3:00
Networking Coffee Break
3:15
Measuring Your Social License: A Toolkit for Determining Your Standing with Stakeholders
4:00
Closing Remarks from Co-Chairs Conference Adjourns

Day 2 - Thursday, April 17, 2014

8:00
Coffee Served
8:30
Opening Remarks from Co-Chairs
8:45
Using Micro-Targeting to Connect with Stakeholders and Maximize Your Impact with Your Target Audience
9:30
Media Relations Gone Wrong: Ensuring Your Organization isn’t the Next Headline Unless You Planned it
10:15
Networking Coffee Break
10:30
How to Measure the Effectiveness and Demonstrate the ROI of Your Communications Efforts
11:30
Making Energy Literacy a Business Priority to Combat Misinformation and Misconceptions
12:30
Networking Luncheon for Delegates and Speakers
1:45
Maximizing Your Ability to Drive an Organization’s Corporate Social Responsibility Strategy
2:30
Public Consultation: Techniques to Successfully Direct This Complex Process
3:30
Closing Remarks from Co-Chairs Conference Concludes

Day 1 - Tuesday, April 15, 2014

7:30
Registration Opens and Coffee Served
8:30
Opening Remarks from Co-Chairs

Nancy Arab
Vice President
NATIONAL Public Relations

Kathleen Bell
President
IABC (Calgary)

8:45
Overcoming an Industry Crisis: Techniques for Safeguarding Your Organization’s Reputation and Preventing “Guilt by Association”

Hilary McMeekin
Manager, Corporate Communications
Ivanhoe Energy

  • Protecting your reputation when an industry crisis occurs
  • Strategies for effectively responding to concerns from stakeholders about your operations during a crisis
  • Techniques for addressing opposition attempting to capitalize on the crisis situation
  • How to be proactive about managing your reputation – strategies from building your brand year round
  • Tools and methods for rebuilding your reputation after a crisis

9:30
Mastering Crisis Communications: Gaining the Skills to Expertly Lead Crisis Communications Efforts

Shawn Howard
Team Lead, Issues Management & Media Relations
TransCanada Corporation

  • Understanding how the landscape has changed
  • Insights into the communications channels used to manage a crisis
    • Exploring the integrated approach – how traditional, social and digital channels are incorporated
    • Challenges and benefits of using traditional and non-traditional communication mediums
  • Lessons learned from the experience
    • Examining what tactics and strategies were successful and what could have been improved
  • Ensuring the success of your plan: Learning what should be included and what risks need to be mitigated

10:15
Networking Coffee Break
10:30
Proactive Issues Management: Preventing Reputational Damage While Strengthening Relationships with Key Stakeholders

Tom Liacas
Reputation Strategist
Groupe GVM

  • Strategies to mitigate reputational damage
  • Criteria that should be included in an issues management plan/system
  • How to engage with stakeholders during and after an issue in order to ensure the relationship remains strong
  • Effective techniques for building relationships with new stakeholders involved
  • How the opposition to shale gas development in Quebec and other field experiences were managed

11:15
Stakeholder Engagement: Tips for Strengthening Relationships

Orlando Alexis
Consultation Economic Development, Advisor and Oil & Gas Negotiator
Calumet Consulting

  • Examine the challenges and concerns connected to resource development
  • Gain an understanding of key stakeholder expectations
  • Tips for strengthening relationships with stakeholders
  • Develop a clear understanding of what stakeholder groups want and what they expect
  • Best practice for relationship building and areas for improvement
  • How to maintain a good standing with community stakeholders

12:00
Networking Luncheon for Speakers and Delegates
1:15
Actively Engaging with Your Publics Online: Making the Transition from Monitoring to Engagement

Doug Lacombe
President
Communicatto Inc.

  • What criteria should be included in a social media plan: Ensure your online presence works toward achieving business objectives
  • Special considerations when communicating during a crisis
  • How to make the content interesting and interactive for your target audience
  • Techniques for finding the key players in social media: Finding the “mommy bloggers” of the energy sector
  • Examining common challenges of engagement online – prepare for the potential difficulties of this process and ways to avoid common mistakes

2:00
Strategies for Gaining and Maintaining a Social License – Industry Perspectives

Jacob Handel
Community Relations Advisor/Remediation
BP

Shawna Bruce
Public Affairs Manager
Dow Chemical

  • Understanding the role public relations plays in the process of earning and maintaining a social license
  • Defining social license – what does it really mean and how do you know when, or if, you have earned it?
  • Exploring best practices for effectively strengthening the relationship with communities and stakeholders to secure support for your project and examining pitfalls and mistakes to avoid
  • Case study: Learn about Dow’s stakeholder outreach program and how it enhances its social license efforts
  • Lessons learned: Analyze how Dow is raising the bar for communicating with its stakeholders

3:00
Networking Coffee Break
3:15
Measuring Your Social License: A Toolkit for Determining Your Standing with Stakeholders

Ian Thomson
Shinglespit Consultants Inc.

  • Exploring the processes and methods for effectively measuring your level of engagement with community stakeholders
  • Determining who is involved in this process and the conditions necessary to conduct your research
  • Developing your metrics: Understanding what to measure and how to monitor and evaluate your community efforts
  • Best practices for undertaking community research and pitfalls to avoid
  • Analyzing the results: Finding out the positives and negatives of the relationship
    • Methods to mitigate the negatives
    • Utilizing the strengths to develop strategies to ensure social license is maintained

4:00
Closing Remarks from Co-Chairs Conference Adjourns

Day 2 - Thursday, April 17, 2014

8:00
Coffee Served
8:30
Opening Remarks from Co-Chairs

Nancy Arab
Vice President
NATIONAL Public Relations

Kathleen Bell
President
IABC (Calgary)

8:45
Using Micro-Targeting to Connect with Stakeholders and Maximize Your Impact with Your Target Audience

Peter Hunt
Associate
Hill + Knowlton Strategies Canada

  • How this technology has been transferred from the political realm into the energy sector
  • Learn how micro-targeting can be utilized to improve public perception
  • How this new approach will impact public relations efforts
  • Understand how it works and what opportunities it offers
  • Case study: How micro-targeting was used in lower mainland BC to change negative public opinion of -10 toward pipelines to positive public opinion of +6

9:30
Media Relations Gone Wrong: Ensuring Your Organization isn’t the Next Headline Unless You Planned it

  • Lessons learned in the field – examining areas of successful and poor media relations efforts
    • Understanding how to avoid these mistakes
  • Exploring the controlled or uncontrolled approach media relations
  • Strategies to utilize during issues management and crisis communications situations

10:15
Networking Coffee Break
10:30
How to Measure the Effectiveness and Demonstrate the ROI of Your Communications Efforts

Jason Hatcher
Managing Principal
Navigator Ltd.

  • Recognize what to measure – ensuring your metrics align with communications and business objectives
  • Learn how to develop metrics and key performance indicators in order to monitor and evaluate your plans and campaigns
  • Understand the benefits of measuring, and keeping track of the performance of, your efforts: Earning your seat at the decisionmaking table – showing how your communications initiatives link to the bottom line
  • Exploring the criteria and method used to evaluate the crisis communications and issues management plans
    • Determining the effectiveness or performance gaps

11:30
Making Energy Literacy a Business Priority to Combat Misinformation and Misconceptions

Dario Alvarez
Manager of Communications
Ferus Inc.

Jessica Twemlow
PR Team Lead
Encana

Evan Bahry
Executive Director
IPPSA

  • Learn how to embed the goal of clear and simple communication of technical material throughout the organization
  • Training new staff with no energy sector experience how to effectively communicate complex material
  • Communicating to your publics in a meaningful and interesting manner
  • Energy literacy and outreach: Educating stakeholders and putting your business into simple words
  • Learn how to successfully address misinformation and correct it before it becomes a major issue
  • Understanding when to engage and respond when opposition release inaccurate information

PANEL

12:30
Networking Luncheon for Delegates and Speakers
1:45
Maximizing Your Ability to Drive an Organization’s Corporate Social Responsibility Strategy

Yvonne Jeffery
Senior Community Investment Advisor
Vermilion Energy

  • Examining how public relations practitioners can play an integral role in ensuring the successful delivery of a company’s CSR plan
  • Aligning external communications efforts with stakeholders with an organization’s CSR capacities: Making sure what’s promised to community stakeholders can be delivered
  • Exploring creative ways to promote CSR
  • Internal communications – getting employees onboard with supporting an organization’s CSR plan

2:30
Public Consultation: Techniques to Successfully Direct This Complex Process

Rob Gray
Senior Communications Advisor
Alliance Pipeline

Other Panelists TBA

  • How to make sure you’re engaging in real, productive consultation – not just ticking boxes
  • Tools and techniques for dealing with emotions – strategies on how to address this when conducting your in-communities and town hall meetings
    • examining best practices for managing situations met with protest
  • Exploring best practices and pitfalls to avoid – moving forward with this process
  • Creative ways to conduct consultation – moving beyond the town halls

LESSONS FROM THE FIELD

3:30
Closing Remarks from Co-Chairs Conference Concludes