{"id":896,"date":"2023-03-02T12:42:32","date_gmt":"2023-03-02T17:42:32","guid":{"rendered":"https:\/\/www.canadianinstitute.com\/pathways-access-reimbursement\/?page_id=896"},"modified":"2026-04-24T12:22:04","modified_gmt":"2026-04-24T16:22:04","slug":"overview-2","status":"publish","type":"page","link":"https:\/\/www.canadianinstitute.com\/pathways-access-reimbursement\/","title":{"rendered":"Overview"},"content":{"rendered":"<!-- #2 NEWS START -->\r\n<style>\r\n#news-component { background-color: #242424; margin-top: 0px !important; padding: 96px 0px 120px; }\r\n#news-component h3 { margin-bottom: 34px !important; color: #fff !important; }\r\n#news-component h4 { margin-bottom: 28px !important; color: #fff !important; }\r\n#news-component .news-cell { border-left: 1px solid rgba(255, 255, 255, 0.1); padding:0px 0px 0px 24px; }\r\n#news-component p { margin-bottom: 24px !important; color: #fff !important; padding-top: 7px; }\r\n#news-component a { color: #fff !important; outline: none; text-transform: uppercase; font-weight: bold; font-size: 14px; letter-spacing: 0.7px; }\r\n@media screen and (max-width: 1535px) {\r\n  #news-component .content-wrap { flex-direction: column-reverse; width: 696px; margin-left: auto; margin-right: auto; }\r\n}\r\n@media screen and (max-width: 767px) {\r\n  #news-component .content-wrap { width: 100%; }\r\n  #news-component .content-wrap .copy-wrap { padding: 66px; }\r\n}\r\n@media screen and (max-width: 599px) {\r\n  #news-component .content-wrap .copy-wrap { padding: 33px; }\r\n}\r\n<\/style>\r\n<!--\r\n<div class=\"row\" id=\"news-component\">\r\n<div class=\"container\">\r\n  <div class=\"row\">\r\n    <div class=\"col-xxxs-12 col-md-12 col-lg-2 col-xl-3\">\r\n      <h3>Latest News & Updates<\/h3>\r\n    <\/div>\r\n    <div class=\"col-xxxs-12 col-md-12 col-lg-5 col-xl-4\">\r\n      <div class=\"news-cell\">\r\n        <p><strong>Bundle & Save<\/strong><br \/>\r\n        Maximize your experience by bundling your Conference registration with Virtual Workshops \u2013 and enjoy exclusive savings.<\/p>\r\n        <a href=\".\/pricing\/\">Learn More<\/a>\r\n      <\/div>\r\n    <\/div>\r\n\r\n    <div class=\"col-xxxs-12 col-md-12 col-lg-5 col-xl-4\">\r\n      <div class=\"news-cell\">\r\n        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.canadianinstitute.com\/reference-site\/wp-content\/uploads\/sites\/2268\/2024\/12\/Reference-Placeholder-150x150.png\" alt=\"\" width=\"120\" height=\"120\" class=\"alignright\" style=\"margin-left:24px;\" \/>\r\n        <p><strong>Headline<\/strong><br \/>\r\n        Lorem ipsum dolor sit amet consectetur adipiscing elit nam ipsum elit lobortis et elit at blandit lobortis nisi nulla mauris odio.<\/p>\r\n        <a href=\"URL\" rel=\"noopener\" target=\"_blank\">Learn More<\/a> \r\n      <\/div>\r\n    <\/div>\r\n\r\n  <\/div>\r\n<\/div>\r\n<\/div>\r\n-->\r\n<!-- #2 NEWS END -->\r\n\r\n\r\n\r\n<!-- #3 OPENING START -->\r\n<style>\r\n#intro-component { margin-top: 144px; margin-bottom: 144px; }\r\n#intro-component h2 { margin-bottom: 34px !important; line-height: 44px !important; }\r\n#intro-component .copy-wrap { max-width: 636px; }\r\n#intro-component .img-wrap img { border-radius: 2px; }\r\n#intro-component a { font-size: 14px; letter-spacing: 0.7px; font-weight: bold; text-transform: uppercase; text-decoration: underline; outline: none; color: #242424; }\r\n@media screen and (max-width: 1279px) {\r\n  #intro-component .copy-wrap { max-width: initial; margin-bottom: 29px; }\r\n  #intro-component .img-wrap img { width: 100%; }\r\n}\r\n<\/style>\r\n<div class=\"row\" id=\"intro-component\">\r\n<div class=\"container\">\r\n  <div class=\"row\">\r\n    <div class=\"col-xxxs-12 col-md-12 col-lg-6 col-xl-6\">\r\n      <div class=\"copy-wrap\">\r\n        <h2>Shaping the Future of Market Access and Reimbursement<\/h2>\r\n        <p>CI&#8217;s Forum provides a critical platform for stakeholders&mdash;government, pharmaceutical manufacturers, patients, and payers&mdash;to engage in meaningful discussions on market access, drug price regulation and drug reimbursement. Seize the opportunity to explore innovative approaches to ensure patient access to the right drug at the right time.<\/p>\r\n        <p>As in years prior, the 2026 program will ensure that you start the new year with a clear view of Canada&#8217;s pharmaceutical landscape. This must-attend event for market access professionals offers timely analysis of the latest policies impacting the pharmaceutical sector and strategic insights on how to work with public and private payers to expedite patient access.<\/p>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"col-xxxs-12 col-md-12 col-lg-6 col-xl-6\">\r\n      <div class=\"img-wrap\">\r\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.canadianinstitute.com\/pathways-access-reimbursement\/wp-content\/uploads\/sites\/2105\/2026\/04\/350X26-TOR-overview-intro-01.jpg\" alt=\"photo\" width=\"672\" height=\"456\" class=\"alignnone size-full wp-image-1580\" \/>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<\/div>\r\n<!-- #3 OPENING END -->\r\n\r\n\r\n\r\n<!-- UPPER START -->\r\n<style>\r\n#upper-component { background-color: #F5F5F5; padding: 48px 0px 168px; }\r\n<\/style>\r\n<div class=\"row\" id=\"upper-component\">\r\n<div class=\"container\">\r\n\r\n\r\n\r\n\r\n\r\n<!-- #5 ADVISORY BOARD START -->\r\n<style>\r\n#advisory-board-component {  padding: 144px 0px 0px; }\r\n#advisory-board-component h2 { margin-bottom: 34px !important; }\r\n#advisory-board-component .copy-wrap { max-width: 636px; margin-top:0px; margin-bottom: 24px; }\r\n#advisory-board-component .img-wrap img { border-radius: 2px; }\r\n#advisory-board-component a { font-size: 14px; letter-spacing: 0.7px; font-weight: bold; text-transform: uppercase; text-decoration: underline; outline: none; color: #242424; }\r\n@media screen and (max-width: 1279px) {\r\n  #advisory-board-component .copy-wrap { max-width: initial; margin-bottom: 29px; }\r\n  #advisory-board-component .img-wrap img { width: 100%; }\r\n}\r\n<\/style>\r\n<div class=\"row\" id=\"advisory-board-component\">\r\n<div class=\"container\">\r\n  <div class=\"row\">\r\n    <div class=\"col-xxxs-12 col-md-12 col-lg-6 col-xl-6\">\r\n      <div class=\"copy-wrap\">\r\n        <h2>Advisory Board<\/h2>\r\n        <p>Meet the distinguished Advisory Board guiding this year\u2019s Forum. Bringing expertise from across the pharmaceutical and payer sectors, they ensure an agenda that drives meaningful dialogue on market access, reimbursement, and timely patient care.<\/p>\r\n      <\/div>\r\n      <a href=\"https:\/\/www.canadianinstitute.com\/pathways-access-reimbursement\/advisory-board\/\" target=\"_blank\" rel=\"noopener\"><strong style=\"text-decoration:underline;\">View Advisory Board<\/strong><\/a>\r\n    <\/div>\r\n    <div class=\"col-xxxs-12 col-md-12 col-lg-6 col-xl-6\">\r\n      <div class=\"img-wrap\">\r\n        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.canadianinstitute.com\/pathways-access-reimbursement\/wp-content\/uploads\/sites\/2105\/2026\/01\/350X26-Advisory-Board.png\" alt=\"\" width=\"800\" height=\"200\" \/>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<\/div>\r\n<!-- #5 ADVISORY BOARD END -->\r\n\r\n\r\n<!-- UPPER END -->\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<!-- #8 ATTENDEES START -->\r\n<style>\r\n#attend-component { background-color: #242424; padding-top: 144px; padding-bottom: 144px; }\r\n#attend-component h2, #attend-component p, #attend-component li { color: #FFF !important; }\r\n#attend-component h2 { margin-bottom: 48px !important; }\r\n#attend-component p { margin-bottom: 12px; }\r\n#attend-component ul { padding-inline-start: 24px; }\r\n#attend-component li { font-size: 16px; line-height: 24px; margin-bottom: 8px; }\r\n#attend-component hr { margin: 72px 0px; border-top: 1px solid #525252; }\r\n#attend-component a { font-size: 14px; letter-spacing: 0.7px; font-weight: bold; text-transform: uppercase; text-decoration: underline; outline: none; color: #fff; }\r\n#attend-component .bullets-group-wrap { display: flex; justify-content: left; text-align: left; margin-left: -20px; margin-right: -20px; }\r\n#attend-component .bullets-group-wrap .bullets-group { width: 312px; margin-left: 20px; margin-right: 20px; }\r\n#attend-component .bullets-wrap { display: flex; flex-wrap: wrap; margin: 0 -24px -72px; }\r\n#attend-component .bullets-wrap .bullet { width: 432px; height: 168px; border-left: 1px solid #525252; padding-left: 24px; margin: 0 24px 72px; }\r\n#attend-component .bullets-wrap .bullet img { margin-bottom: 19px; }\r\n@media screen and (max-width: 1535px) {\r\n  #attend-component .bullets-wrap { margin: 0 -20px -60px; }\r\n  #attend-component .bullets-wrap .bullet { margin: 0 20px 60px; }\r\n}\r\n@media screen and (max-width: 1279px) {\r\n  #attend-component .bullets-wrap { margin: 0 -16px -48px; }\r\n  #attend-component .bullets-wrap .bullet { margin: 0 16px 48px; }\r\n}\r\n@media screen and (max-width: 1023px) {\r\n  #attend-component { background-size: 100%; padding-bottom: 188px; }\r\n  #attend-component .bullets-group-wrap { margin-left: 0; margin-right: 0; flex-direction: column; align-items: left; }\r\n  #attend-component .bullets-group-wrap .bullets-group { margin-left: 0; margin-right: 0; }\r\n  #attend-component .bullets-wrap { margin: 0 -12px -36px; }\r\n  #attend-component .bullets-wrap .bullet { margin: 0 12px 36px; }\r\n}\r\n@media screen and (max-width: 767px) {\r\n\r\n  #attend-component .bullets-wrap { flex-direction: column; align-items: center; margin-left: 0; margin-right: 0; }\r\n  #attend-component .bullets-wrap .bullet { width: fit-content; padding-left: 0; margin-left: 0; margin-right: 0; border-left: none; text-align: center; }\r\n  #attend-component .bullets-wrap .bullet img { margin-left: auto; margin-right: auto; }\r\n}\r\n@media screen and (max-width: 599px) {\r\n  #attend-component { background-image: none; }\r\n}\r\n@media screen and (max-width: 427px) {\r\n  #attend-component .bullets-group-wrap .bullets-group { width: initial; }\r\n}\r\n<\/style>\r\n<div class=\"row\" id=\"attend-component\">\r\n<div class=\"container\">\r\n\r\n  <div class=\"row\">\r\n    <div class=\"col-xxxs-12 col-md-12 col-lg-12 col-xl-12\">\r\n      <h2>Benefits to Attending<\/h2>\r\n      <div class=\"bullets-wrap\">\r\n        <div class=\"bullet\">\r\n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.canadianinstitute.com\/pathways-access-reimbursement\/wp-content\/uploads\/sites\/2105\/2024\/10\/Outlook.png\" alt=\"Icon\" width=\"60\" height=\"60\" \/>\r\n          <p>Build a market access and drug pricing plan based on insights from CDA, INESSS, patients, and industry leaders.<\/p>\r\n        <\/div>\r\n        <div class=\"bullet\">\r\n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.canadianinstitute.com\/pathways-access-reimbursement\/wp-content\/uploads\/sites\/2105\/2024\/10\/Compliance-1.png\" alt=\"Icon\" width=\"60\" height=\"60\" \/>\r\n          <p>Prepare for PMPRB&#8217;s impending draft guidelines for drug pricing review.<\/p>\r\n        <\/div>\r\n        <div class=\"bullet\">\r\n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.canadianinstitute.com\/pathways-access-reimbursement\/wp-content\/uploads\/sites\/2105\/2024\/10\/Analysis-2.png\" alt=\"Icon\" width=\"60\" height=\"60\" \/>\r\n          <p>Align drugs submissions with payer priorities.<\/p>\r\n        <\/div>\r\n        <div class=\"bullet\">\r\n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.canadianinstitute.com\/pathways-access-reimbursement\/wp-content\/uploads\/sites\/2105\/2024\/11\/AI.png\" alt=\"Icon\" width=\"60\" height=\"60\" \/>\r\n          <p>Develop an understanding of how to use AI and digital tools to support market access.<\/p>\r\n        <\/div>\r\n        <div class=\"bullet\">\r\n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.canadianinstitute.com\/pathways-access-reimbursement\/wp-content\/uploads\/sites\/2105\/2024\/10\/ExchangeIdeas-1.png\" alt=\"Icon\" width=\"60\" height=\"60\" \/>\r\n          <p>Collaborate with the life sciences community on strategies to improve the collection and use of RWE for drug access decisions.<\/p>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n\r\n<hr>\r\n\r\n  <div class=\"row\">\r\n    <div class=\"col-xxxs-12 col-md-12 col-lg-12 col-xl-12\">\r\n      <h2>Who You Will Meet<\/h2>\r\n      <div class=\"bullets-group-wrap\">\r\n        <div class=\"bullets-group\">\r\n          <p><strong>Practitioners at every level with experience&nbsp;in<\/strong>:<\/p>\r\n          <ul>\r\n            <li>Pricing<\/li>\r\n            <li>Reimbursement<\/li>\r\n            <li>Market access<\/li>\r\n            <li>Patient access<\/li>\r\n            <li>Government and regulatory affairs<\/li>\r\n            <li>Health economics<\/li>\r\n            <li>Research and development<\/li>\r\n            <li>Policy and compliance<\/li>\r\n            <li>Pharmacy services<\/li>\r\n            <li>Marketing<\/li>\r\n            <li>National trade<\/li>\r\n            <li>Formularies<\/li>\r\n            <li>Business development<\/li>\r\n            <li>Sales<\/li>\r\n          <\/ul>\r\n        <\/div>\r\n        <div class=\"bullets-group\">\r\n          <p><strong>From brand generic and manufacturing companies involved&nbsp;in<\/strong>:<\/p>\r\n          <ul>\r\n            <li>Product development<\/li>\r\n            <li>Public drug programs<\/li>\r\n            <li>Pharmaceutical benefits<\/li>\r\n            <li>Pharmaceutical strategy<\/li>\r\n            <li>Drug submissions<\/li>\r\n            <li>Formulary management<\/li>\r\n            <li>Policy and economic analysis<\/li>\r\n            <li>Provider services and relations<\/li>\r\n            <li>Pharmacy<\/li>\r\n          <\/ul>\r\n        <\/div>\r\n        <div class=\"bullets-group\">\r\n          <p><strong>And representatives from<\/strong>:<\/p>\r\n          <ul>\r\n            <li>Associations<\/li>\r\n            <li>Patient Advocacy Groups<\/li>\r\n          <\/ul>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<\/div>\r\n<!-- #8 ATTENDEES END -->\r\n\r\n\r\n<!-- #10 GALLERY START -->\r\n<style>\r\n#gallery-component { background-image: url(https:\/\/www.canadianinstitute.com\/pathways-access-reimbursement\/wp-content\/uploads\/sites\/2105\/2025\/04\/350X26-TOR-Gallery-01.jpg); background-color: #F5F5F5; background-repeat: no-repeat; height: 432px; }\r\n<\/style>\r\n<div class=\"row\" id=\"gallery-component\">\r\n<div class=\"container\">\r\n  <div class=\"row\">\r\n    <div class=\"col-xxxs-12 col-md-12 col-lg-12 col-xl-12\">\r\n      &nbsp;\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<\/div>\r\n<!-- #10 GALLERY END -->\r\n\r\n\r\n\r\n<!-- #17 TESTIMONIALS START -->\r\n<style>\r\n#testimonials-component { padding-top: 144px; padding-bottom: 168px; }\r\n#testimonials-component .testimonials-wrap { display: flex; flex-wrap: wrap; margin: 0 -34px -75px; }\r\n#testimonials-component .testimonials-wrap .testimonial { width: 312px; margin: 0 34px 75px; }\r\n#testimonials-component .testimonials-wrap .testimonial blockquote { text-indent: 30px; padding: 0; border: none; margin: 0 0 25px; color: #242424; font-family: serif; font-style: normal; font-size: 18px; line-height:24px; }\r\n#testimonials-component .testimonials-wrap .testimonial figcaption { color: #242424; max-width: 360px; font-size: 14px; }\r\n@media screen and (max-width: 1023px) {\r\n  #testimonials-component .testimonials-wrap { margin-left: 0; margin-right: 0; justify-content: center; }\r\n  #testimonials-component .testimonials-wrap .testimonial { margin-left: 0; margin-right: 0; }\r\n}\r\n<\/style>\r\n<div class=\"row\" id=\"testimonials-component\">\r\n<div class=\"container\">\r\n  <div class=\"row\">\r\n    <div class=\"col-xxxs-12 col-md-12 col-lg-12 col-xl-12\">\r\n      <div class=\"testimonials-wrap\">\r\n        <figure class=\"testimonial\">\r\n          <blockquote>\u201cGreat overview, gave me a different perspective. Got me thinking differently.\u201d<\/blockquote>\r\n          <figcaption>&mdash;Team Lead, Pricing and Contracts, GSK<\/figcaption>\r\n        <\/figure>\r\n        <figure class=\"testimonial\">\r\n          <blockquote>\u201cI liked the quality of the speakers.\u201d<\/blockquote>\r\n          <figcaption>&mdash;Manager, Market Access and HTA, BMS<\/figcaption>\r\n        <\/figure>\r\n        <figure class=\"testimonial\">\r\n          <blockquote>\u201cOverall excellent topics and speakers. Truly enjoyed the selection of speakers and the panels.\u201d<\/blockquote>\r\n          <figcaption>&mdash;Manager, Pricing and Contracts, Astellas<\/figcaption>\r\n        <\/figure>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<\/div>\r\n<!-- #17 TESTIMONIALS END -->\r\n\r\n","protected":false},"excerpt":{"rendered":"Shaping the Future of Market Access and Reimbursement CI&#8217;s Forum provides a critical platform for stakeholders&mdash;government, pharmaceutical manufacturers, patients, and payers&mdash;to engage in meaningful discussions on market access, drug price regulation and drug reimbursement. Seize the opportunity to explore innovative approaches to ensure patient access to the right drug at the right time. As in&hellip;","protected":false},"author":13834,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-event-overview.php","meta":{"footnotes":""},"class_list":["post-896","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Overview | Pathways To Access &amp; Reimbursement<\/title>\n<meta name=\"description\" content=\"Join Canada&#039;s pharmaceutical manufacturers, government, patients, and payers for strategies on market access, drug price regulation and drug reimbursement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.canadianinstitute.com\/pathways-access-reimbursement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Overview | Pathways To Access &amp; 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