Defining and Understanding this Complex Market; What Seniors Want, How Boomers Behave, theirPriorities and Perceptions of the Housing Options Available
- Seniors are not one large block of people; there is a lot of variety among seniors themselves and in their personal situation, including finances, physical capabilities and ethnicity
- Many do not want to leave their friends and community and so are staying in their homes longer, while others want to sell the family home, buy something cheaper out of town and free up some capital to fund their lifestyle
- Many deny their true age, refuse to acknowledge that they will need help, and want to avoid retirement homes and long term care
- What will motivate seniors to consider moving out of the family home? What types of housing would they consider attractive?