Understanding How The Evolving Role of Social Media Continues to Change the Marketing and Advertising Playing Field in Canada

Part Two: Being Politically Correct: Avoiding Political Polarization in Social Media Advertising

January 19, 2022 10:15am

John Salloum

John Salloum
Osler, Hoskin & Harcourt LLP (Toronto, ON)

David Young
David Young Law (Toronto, ON)

Through a series of examples, our speakers will analyze recent situations in which a brand’s influencer become politically controversial. Our panelists will discuss the impact of these controversies on advertising, marketing, reputation, and offer solutions to avoid political landmines.

Points of discussion will include:

  • The Ben and Jerry controversy
  • Subway and Megan Rapinoe
  • Souris River and Vaccinations