Understanding How The Evolving Role of Social Media Continues to Change the Marketing and Advertising Playing Field in Canada
Part Two: Being Politically Correct: Avoiding Political Polarization in Social Media Advertising

John Salloum
Partner
Osler, Hoskin & Harcourt LLP (Toronto, ON)

David Young
Principal
David Young Law (Toronto, ON)
Through a series of examples, our speakers will analyze recent situations in which a brand’s influencer become politically controversial. Our panelists will discuss the impact of these controversies on advertising, marketing, reputation, and offer solutions to avoid political landmines.
Points of discussion will include:
- The Ben and Jerry controversy
- Subway and Megan Rapinoe
- Souris River and Vaccinations