Understanding How The Evolving Role of Social Media Continues to Change the Marketing and Advertising Playing Field in Canada

Part One: Influencer Marketing in Canada

January 19, 2022 9:15am

Marina Seidl

Marina Seidl
Senior Counsel, RBC Law Group
Royal Bank of Canada (Toronto, ON)

  • Assessing the impact of increased influencer activity during the COVID-19 pandemic
    • How consumers are using social media, who they’re following and why
    • Impact of brands and influencers on consumers’ purchase habits
  • Determining best practices for dealing with influencer contracts
    • Considerations when engaging an influencer
    • Key elements of an agreement