New Considerations in Compliantly Executing Promotional Contests and Sweepstakes Under the Competition Act

January 19, 2022 12:30pm

Shelley Samel
Lawyer
Shelley Samel Law (Toronto, ON)

Pinar Ozyetis
General Counsel, AIRMILES Reward Program
Loyalty One (Toronto, ON)

  • Examining how the Competition Act applies to sweepstakes and promotional contests
  • Understanding the continuing of impact COVID-19 on sweepstakes and contests and how the Competition Act comes into play with the pandemic
  • Assessing the contractual obligations of advertising contests and applying force majeure in the case of unprecedented circumstances
  • Calculating what constitutes an “undue delay” when awarding prizes
  • Ensuring adequate and fair disclosure including monetary value, regional allocations, and odds of winning
  • Determining how to register your sweepstakes and whether it varies across the world
  • Developing strategies when you have to conduct a contest or sweepstakes that covers many jurisdictions