New Considerations in Compliantly Executing Promotional Contests and Sweepstakes Under the Competition Act
Shelley Samel
Lawyer
Shelley Samel Law (Toronto, ON)
Pinar Ozyetis
General Counsel, AIRMILES Reward Program
Loyalty One (Toronto, ON)
- Examining how the Competition Act applies to sweepstakes and promotional contests
- Understanding the continuing of impact COVID-19 on sweepstakes and contests and how the Competition Act comes into play with the pandemic
- Assessing the contractual obligations of advertising contests and applying force majeure in the case of unprecedented circumstances
- Calculating what constitutes an “undue delay” when awarding prizes
- Ensuring adequate and fair disclosure including monetary value, regional allocations, and odds of winning
- Determining how to register your sweepstakes and whether it varies across the world
- Developing strategies when you have to conduct a contest or sweepstakes that covers many jurisdictions