New Considerations in Compliantly Executing Promotional Contests and Sweepstakes Under the Competition Act

January 19, 2023 3:30pm

Ryan Krahn
Legal Counsel
Just Eat Takeaway.com

Elizabeth Manley

Elizabeth Manley
Director, Marketing and Trademark Law
Cineplex

  • Examining how the Competition Act applies to sweepstakes and promotional contests
  • Assessing the contractual obligations of advertising contests and applying force majeure in the case of unprecedented circumstances
  • Ensuring adequate and fair disclosure including monetary value, regional allocations, and odds of winning
  • Determining how to register your sweepstakes in Canada and how this varies across the world
  • Developing strategies for conducting a contest or sweepstakes that covers many jurisdictions