False Reviews, Endorsements and Testimonials: Examining the Fight to Stop Them and What Canadian Lawyers Can Learn From American Practices

January 19, 2023 10:30am

Marie-Christine Eldridge
General Counsel, Canada
Dentsu International

Marina Seidl
Senior Legal Counsel
Interac Corp

Burtley G. Francis
Stewart McKelvey

In this session, our speakers will examine governing laws and regulations concerning false reviews and endorsements in Canada and the U.S. They will also provide practical tips on how to curb the practice of fake reviews online.

Points of discussion will include:

  • Identifying how Canada can learn from the recent changes to US guidelines
  • Understanding The FTC and Canadian Competition Bureau’s latest framework and cases for enforcements and testimonials
  • Determining best practices for disclosing material connections