Competition Law: Marketing & Advertising Claims

January 22, 2020 10:30am

Karol Stefanovska
Director, Marketing Compliance

Mary Griffith
Maclaren Corlett LLP

Sylvia Freels
Commercial Counsel, NA, Marketing & Innovation

This session will provide an introduction and overview of the laws that govern the Misleading Advertising provision of the Competition Act. Learn how to:
  • Recognize false and misleading advertising
  • Understanding advertising claims, substantiation, special regulations and guidelines
  • Key differences for Canada vs. the US
  • Best practices of the review and approval process for marketing claims