Case Study on Advertising in Highly Regulated Markets Marketing Cannabis in Canada

January 18, 2022 10:00am

Chantelle Cseh
Partner
Davies Ward Phillips & Vineberg LLP (Toronto, ON)

Kelly Harris

Kelly Harris
Partner
Miller Thompson (Toronto, ON)

Advertising and marketing in highly regulated spaces is challenging. This is especially true of the still relatively new cannabis industry which continues to grow on daily basis. In this case study, our speakers will explain the rules, regulations, and the foundation for effectively and compliantly advertising and marketing cannabis in Canada – including types of legal risk for manufacturers, publishers and related parties like lenders, and focusing on navigating a consumer class action.