Avoiding Unqualified Country of Origin Claims

January 18, 2022 3:00pm

Daniel G. Edmondstone
Partner, Marketing & Advertising
McMillian LLP (Toronto, ON)

Jason W. Gordon
Reed Smith LLP (Chicago, IL)

Over the last several years, there has been an uptick in “Made in Canada” claims. Our speakers will explain how to substantiate these claims as Canadian consumers continue to support local manufacturers.

  • Assessing how consumers interpret country of origin claims
  • Identifying what the current standards are and anticipating changes to the requirements
  • Understanding if you can make a “Made in Canada” claim without including a qualifying statement
  • Determining the impact of political influence on enforcement priorities
  • Understanding manufacturer-retailer liability with materials coming from different countries and the impact of COVID-19