The metaverse, a universal virtual world, is a huge development for the brand-consumer relationship. It gives brands the ability to offer immersive digital experiences to consumers in a new way with no physical product exchanging hands. However, this brave new virtual world may present a whole universe of legal challenges for advertisers and marketers.

Points of discussion will include:

• Understanding the framework of the metaverse and its legal implications for advertising and marketing
• Examining the role of blockchain and cryptocurrency in the metaverse and the potential legal hurdles they pose to advertising and marketing
• Exploring IP challenges with the metaverse
  • How do block chain, crypto, and NFTs play out in the metaverse
• Exploring legal challenges and risks with NFTs in marketing and advertising
  • Understanding the relationship between IP and the Non-Fungible Token (NFT)
  • Identifying the “dos and don’ts” for advertisers with NFTs
  • Understanding what brands need to think about when implementing an NFT and Metaverse Strategy
• Examining the legal implications for NFT use in gaming