Ad Standards and the Complaint Process

January 18, 2022 1:15pm

Yamina Bennacer
Director, Standards (National)
Ad Standards

Monique Gagné
Senior Law Clerk
Ad Standards

As Canada’s national advertising self-regulatory organization, Ad Standards has administered the Canadian Code of Advertising Standards (the ‘Code’) for almost 60 years. In this session, you will learn how the Code applies to your advertising initiatives, how it supports requirements imposed by third-party regulators, and how the self-regulatory process benefits both consumers and advertisers. In this practical session, we will illustrate:

  • What is advertising self-regulation?
  • What are the benefits of a self-regulatory system?
  • What are the criteria set out in the Code for acceptable advertising?
  • What happens when Ad Standards receives a complaint?
    • From the Public
    • From an Advertiser/Competitor
    • What are some of the best practices when responding to a complaint?
    • From the Public
    • From an Advertiser/Competitor