A Strong Branding Strategy – Top 5 Factors to Consider from a Trademark Law Perspective

January 22, 2020 9:30am

Tariq Remtulla
Regional Counsel, Canada
Airbnb

Samantha Stern
Paralegal
Nestlé Canada Inc.

Jennifer Ponton
Senior Associate, Lawyer and Trademark Agent
Borden Ladner Gervais LLLP

  • Importance of selecting a strong trademark and how trademarks can add value to a business
  • Conducting a trademark availability search to mitigate risk
  • Benefits of registering a trademark
  • Proper use of a trademark to maintain rights
  • Licensing and assignments of trademarks and recording rights