Using Native Advertising and Endorsements in Online Campaigns

January 20, 2016 9:00am

Brenda Pritchard
Gowlings LLP

  • Managing risk when using testimonials and endorsements on social media
  • Native advertising and “influencers” online — what counsel needs to know
  • Disclosure requirements and mobile advertising — small screen challenges and solutions
  • What to do about false reviews
  • Managing representations on social media from influencers and brand representatives — when does subtle advertising or support need to be disclosed?