Recent Pricing Cases and Performance Claims, Enforcement and Trends

January 20, 2016 10:30am

Ian Clarke
Competition Bureau of Canada

Antonio Di Domenico
Competition Bureau of Canada

Anita Banicevic
Davies Ward Phillips & Vineberg LLP

Eric Dufour
Miller Thomson LLP

Misleading advertising, performance, and pricing claims have been the subject of significant enforcement action and investigation from the Competition Bureau. Join us for a discussion of the latest guidance and best practices based on the cases, actions and investigations undertaken in 2015.

  • When is a representation a “performance claim”? How do you determine the “general impression” of an advertisement?
  • What type of support do you need for your claim?
  • Is the price right? Practical tips and common pitfalls for pricing
  • What can you do about your competitors’ claims?
  • Hypothetical examples involving complex issues — advising on grey areas and difficult situations