Recent Pricing Cases and Performance Claims, Enforcement and Trends

January 20, 2016 10:30am

Ian Clarke
Counsel
Competition Bureau of Canada

Antonio Di Domenico
Counsel
Competition Bureau of Canada

Anita Banicevic
Partner
Davies Ward Phillips & Vineberg LLP

Eric Dufour
Partner
Miller Thomson LLP

Misleading advertising, performance, and pricing claims have been the subject of significant enforcement action and investigation from the Competition Bureau. Join us for a discussion of the latest guidance and best practices based on the cases, actions and investigations undertaken in 2015.

  • When is a representation a “performance claim”? How do you determine the “general impression” of an advertisement?
  • What type of support do you need for your claim?
  • Is the price right? Practical tips and common pitfalls for pricing
  • What can you do about your competitors’ claims?
  • Hypothetical examples involving complex issues — advising on grey areas and difficult situations