Programmatic Advertising and Big Data — Meet the Future of Online Marketing
Vice President, Legal and General Counsel
Jumbleberry Interactive Group Ltd.
- How is data and advertising “bought and sold” for the online market
- How does targeted advertising work?
- Search engine optimization and other campaign targeting strategies
- What is Big Data, and what does it mean for the future of online marketing?
- The automation of targeted advertising
- The growing role of data collection and predictive analytics and what this means for marketing spend and priorities
- Changing methods of attribution in digital marketing — going beyond “last click” attribution