Programmatic Advertising and Big Data — Meet the Future of Online Marketing

January 19, 2016 9:45am

Albert Luk
Vice President, Legal and General Counsel
Jumbleberry Interactive Group Ltd.

  • How is data and advertising “bought and sold” for the online market
    • How does targeted advertising work?
  • Search engine optimization and other campaign targeting strategies
  • What is Big Data, and what does it mean for the future of online marketing?
    • The automation of targeted advertising
  • The growing role of data collection and predictive analytics and what this means for marketing spend and priorities
  • Changing methods of attribution in digital marketing — going beyond “last click” attribution