Online Behavioural Advertising (OBA) Guidelines

January 19, 2016 10:45am

Todd Ruback
Chief Privacy Officer & VP Legal Affairs
Ghostery Inc.

Adam Kardash
Partner, Privacy and Data Management
Osler, Hoskin & Harcourt LLP

Linda J. Nagel
President and Chief Executive Officer
Advertising Standards Canada

  • How has the regulatory climate for Online Advertising shifted in 2015?
    • Search Engine Optimization
    • Cookies, interest-based advertising, and other ways of targeting consumers
    • Opt-out requirements
  • Is Self-Regulation the answer? The Digital Advertising Alliance of Canada and the AdChoices Program
  • Real examples from recent cases and findings