Modern Co-Marketing Partnerships — Loyalty Programs, Sponsorship and Other Third Party Arrangements

January 20, 2016 2:00pm

Ryan Mills
Assistant General Counsel
AIMIA Inc.

Karen D. Levin
Legal Counsel
Rogers Communications

  • Understand the benefits and drawbacks of marketing partnerships for social media and online campaigns
  • Manage attribution of costs and risks, and properly assess value in co-branding ventures
  • Minimize risk for your client or company
  • Handle information and privacy issues effectively when marketing with third parties