Interactive Marketing and Online User Engagement

January 20, 2016 3:45pm

Catherine Bate
Partner
Miller Thomson LLP

Companies are spending an increasingly large share of their marketing budgets on social media and other digital marketing campaigns!

  • How are agencies using technology to engage consumers in new and exciting ways
  • How advertisers and social media outlets work together to reach a specific market
  • Running contests, sweepstakes and promotions through social media — what changes, what stays the same
  • Using influencers in conjunction with a contest or promotion
  • Games of chance and online gambling