Intellectual Property Meets Online Marketing

January 20, 2016 3:00pm

Mark D. Penner
Partner
Fasken Martineau DuMoulin LLP

Lorraine M. Fleck
Lawyer & Trademark Agent
Fleck & Chumak LLP

  • The intersection of Intellectual Property Law and Marketing — what you need to know about trademarks and fair use
  • Using images in marketing campaigns — when do you need a release from the subject?
  • Rights to user-generated content from contests and other campaigns
    • How to “repurpose” creative content without running afoul of the law
  • 2016 Olympics and ambush marketing