Breakfast & Learn

Jan 22, 2019 7:00am – 9:00am

Tim Hughes
Legal Counsel
Maple Leaf Sports & Entertainment

Burtley G. Francis
Partner
Stewart McKelvey (Halifax, NS)

7:00

Registration Opens and Breakfast is Served

7:30 – 9:00

To Post or Not to Post: Social Media Advertising Master Class

Social media has become a main source of advertising and marketing in today’s market. However, as with most things, the vast opportunities which social media offers also come with considerable risks. From Facebook, to YouTube, to Snapchat, to Instagram and beyond, there are many different platforms making it challenging to stay on top of the various, ever-changing social media policies.

Join us for this Breakfast & Learn Social Media Master Class to:

  • Learn the fundamentals necessary for managing a successful and compliant social media campaign
  • Analyze the policies of each social media platform and strategies to address gray areas
  • Avoid risk in native advertising in social media posting
  • Create a monitoring strategy in your organization
  • Assess the legal liabilities for inappropriate postings