Protect Your Brand – Intellectual Property Best Practices in Advertising and Marketing
Tariq H. Remtulla
Regional Counsel, Canada
Airbnb (Toronto, ON)
Keltie Sim Luft
Partner
Smart & Biggar (Toronto, ON)
- Top ten classic intellectual property issues that arise in marketing & advertising and how to avoid the pitfalls
- Current intellectual property issues facing technology companies, including genericization of trademarks and approaching brand infringers in the sharing economy
- The impact of globalization on intellectual property law in Canada
- New opportunities for brand protection coming soon to Canada