Protect Your Brand – Intellectual Property Best Practices in Advertising and Marketing

January 22, 2019 11:20am

Tariq H. Remtulla
Regional Counsel, Canada
Airbnb (Toronto, ON)

Keltie Sim Luft
Partner
Smart & Biggar (Toronto, ON)

  • Top ten classic intellectual property issues that arise in marketing & advertising and how to avoid the pitfalls
  • Current intellectual property issues facing technology companies, including genericization of trademarks and approaching brand infringers in the sharing economy
  • The impact of globalization on intellectual property law in Canada
  • New opportunities for brand protection coming soon to Canada