Preventing Stereotyping in Marketing – Encouraging a Commitment to Inclusivity in Advertising

January 23, 2019 2:45pm

Amy Mudge
Partner
Venable, LLP (Washington, D.C.)

Jani Yates
President and CEO
Advertising Standards Canada (Toronto, ON)

  • Exploring gender stereotyping in advertising – past vs present data Taking a global look at gender portrayal guidelines in advertising
  • Communicating with your marketers about these issues from a legal standpoint
  • Examining critical legal challenges behind inclusive advertising
  • Incorporating “unstereotyping” in your organization and ensuring inclusivity in future campaigns
  • Understanding why inclusive marketing is good for business