Keeping Social Media Influencers Real: An In-Depth Overview of Influencer Disclosure Guidelines

January 22, 2019 12:00pm

Catherine Bate
Miller Thomson LLP (Toronto, ON)

Richard Wong
Lead Instructor, Digital Marketing
RED Academy (Toronto, ON)

Social Media influencers have become essential assets to a brand’s marketing strategy. However, since influencers are often freelancers, with little legal oversight, understanding disclosure guidelines and properly drafting influencer contracts are critical competencies for protecting your company.

  • Assessing the different disclosure requirements for YouTube, Facebook, Snapchat, and Twitter
  • Influencing your influencers to commit to compliance
  • Navigating influencer contracts from expiring contracts to exclusivity – drafting precautions and best practices
  • Developing practical tips for managing the influencer relationship
  • Update on U.S. influencer guidelines