Ad Tech and the California Consumer Privacy Act

January 23, 2019 9:15am

Steven Hennig
Senior Counsel
Shopify (Toronto, ON)

Catherine Lovrics
Bereskin & Parr LLP (Toronto, ON)

On June 29, 2018, California passed the California Consumer Privacy Act 2018 (the “CCPA”). The CCPA is currently slated to come into effect on January 1, 2020 and could have wide-ranging impacts on how companies handle personal data. This session will present a high-level overview of the CCPA and potential impacts on Ad Tech (Advertising Technology). Points of discussion will include:

  • What is Ad Tech and why should it be on your radar?
  • Overview and application of the CCPA
  • Broadening definition of personal data
  • Implications of the focus on “selling data”
  • Significance for Canadian businesses