SPOTLIGHT ON PRIVACY IN ADVERTISING

General Data Protection Regulations (GDPR) – A Guide for Advertising and Marketing Lawyers

January 22, 2019 9:30am

Fabian Seip
Counsel
Hengeler Mueller (Berlin, Germany)

Mark Smith
Partner
Purdy Smith (London, U.K.)

GDPR enforcement has sprouted many questions around consumer data collection and protection responsibilities for Canadian companies that have global business dealings involving EU citizens. The potential financial penalties for GDPR violations are significant, making compliance a top priority. This keynote session will provide an in-depth look at the regulations and address the following points:

  • Assessing GDPR implications for Canada’s use of offshore data processors
  • Developing strategies for drafting offshore contracts or overseas affiliate marketing materials to be GDPR compliant
  • Analyzing a sample of GDPR regulatory action, and ensuring that your organization avoids such trouble by remaining compliant
  • Weighing whether it is best to draft multiple compliance policies/terms and conditions for various jurisdictions or best to include all users under the GDPR protections?