Ethical Questions on the Make-up of Marketing Systems

January 23, 2019 10:15am

Jennifer Hood
Director, Legal Counsel
Corus Entertainment Inc. (Toronto, ON)

Paul Hughes
General Counsel
Freshii (Toronto,ON)

  • Understanding when marketing manipulation through analytical software crosses the line
  • Targeted advertising: what is appropriate – is it appropriate to ethnically target a customer?
  • Transparency: what is your obligation with consumers?
  • Developing best practices for managing common ethical dilemmas in advertising and marketing